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How to Increase AdSense Earnings with Ezoic

Posted by on May 30, 2016

Finding the Adsense layout which gives you the highest increase in revenue can be a challenge. Naturally, it takes a lot of time to manually change layouts and test them one by one. It can also be overwhelming for those who are new to Conversion Rate Optimization (CRO) and have never even heard of the concept of split testing. However, there are tools available online that can help ease the burden. By far, the best tool to increase Adsense earnings is a platform called Ezoic which can help boost your revenue by up to 250% with almost no effort. This article provides a brief overview of why you should start using Ezoic today.

How to Increase AdSense Earnings with Ezoic

What is Ezoic?

Ezoic is a company that specializes in ad optimization. They can work with any ad network, but Google AdSense is one of their top partners. They provide a top quality optimization technology that is viewed by 200 million users, monthly. They offer automated ad split testing where you can gain at least 50% increase in revenue, but many users are seeing gains of up to 250%. And the best part is that it’s 100% free.

How does Ezoic work?

Ezoic has a system that automatically split tests hundreds of ad and page layouts for you. With Ezoic, you don’t have to test different page layouts by yourself. Not only does it saves you time, it also produces statistically sound results in a few weeks. Ezoic can transform your entire site to give you the best layout possible to increase your earnings. It may seem like Ezoic is running your website, but, that is not really the case. You retain full control over your site and can choose different options. You can let Ezoic do its thing, or you can customize the system to your liking.

How does Ezoic do Ad Optimization?

Basically, Ezoic works like any conversion rate optimization method. It shows your audience a variety of layouts and determines which of those have the greatest earnings. Once the highest earning layout is known, Ezoic directs the majority of your website traffic to that layout. Thus, giving you a considerable revenue boost. However, Ezoic doesn’t stop there. It continually tests different designs and when it finds a new high earning layout, it redirects traffic there. So, the system is constantly evolving and changing.

Is Ezoic complicated to set-up?

There are two ways to set-up Ezoic.

First is the Layout Tester, the easier of the two. In this set-up, Ezoic is allowed to completely transform your website design for split testing while retaining the core elements of your page. If you don’t mind losing control over your webpage design, then this method is for you. Some of the designs may not look great to you, but they have the highest revenue increase and best user experience.

The second option is the Ad Tester. This set-up is a little complicated, but it gives you more control than the Layout Tester method. It lets you decide which ad placement to use and which layouts to test. Upon signing up, you’ll have an account manager who will help you in any way. If you are having a difficult time setting up, you can rely on your account manager to respond quickly, efficiently, and effectively.

Ezoic is a great way to increase, not just Adsense, but any ad network earnings. Aside from the fact that it is totally free, you are guaranteed at least 50% increase in your revenue and a high chance of getting around 140% to 250% increase. Also, the platform helps you optimize and improve pages per visit, bounce rate, and time on site. It is perfectly safe for SEOs and you don’t have to worry about losing control of your website. It really is the perfect for any web marketer out there that earns revenue from advertising.

For a better understanding of how this system has worked for websites that have implemented it, then it’s sometimes best to read about experiences first hand. Once such success story is a smartphone tips and tricks site that manged to double their Google adsense revenue. You can read their story here: http://www.phonetipsandtricks.com/increase-adsense-earnings/

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Recent Trends in Digital Marketing

Posted by on Jul 18, 2016

recent trends in digital marketingDigital trends are always changing. A trend may be hip today, and then out-of-date tomorrow. To be able to have a successful digital marketing business, your company should be able to keep up with this changes. Luckily, getting the scoop on the recent trends is not that hard. Conveniently enough, the internet is loaded with information on these trends. This article aims to list a few digital marketing trends that will help boost your business for the rest of 2016.

Video Advertising

Videos has been a popular trend since last year. People, in general, likes watching videos. According to YouTube, more than millions of hours of videos are watched on their website each day. Also, Facebook has often promoted video advertising. And, a lot of search engines are wanting to cater to video advertising too. So, if you have not yet dabbed in this form of advertising, now is the best time to do it. Don’t worry if this kind of advertising doesn’t fit you or your business because there are still a lot of ways you can advertise. However, videos are a trend now, and it will definitely help you.

Live Streaming

Live streaming is the new powerful tool for social media and any digital marketer out there. With live streaming becoming a norm in today’s society, brands have looked into promoting their products through this medium. Live streams enables you to present your products in a more interactive way where you can provide a live demo and get responses from the audience as they sit in the comforts of their homes.

Mobiles

A great percent of people in the world have cellphones. It is small, convenient, and can be carried anywhere. Aside from taking photos and sending messages, mobile phones have also been used to surf the internet. In the US, mobile phones user have surpassed the number of desktop users. And this is just the beginning. In the years to come, and with the advent of new cellular technology, mobile phones will continue to dominate over desktops. With this in mind, top brands are looking into incorporating mobile web into their marketing strategies.

Virtual Reality

Virtual Reality is also becoming popular today. Since the release of the Occulus Rift, it has steered up the interest of a lot of people, including Marketers. With the 360 degrees feature, possibilities are endless. Virtual Reality is undoubtedly going to be big, and the top brands are looking into ways on how to make this work for them.

Building a relationship with your consumers

This is not a new concept in digital marketing, however, brands have recently invested a lot more in this subject in the hope of promoting loyalty. Done properly, you can have your customers promote your brands for you. So, not only do you build relationships, but you also get benefits from it.

Social Media

Social Media has always been a major trend in digital marketing, and it’s going to stay that way for a very long time. Build a closer relationship with your audiences and create a social marketing strategy that will enable you to stay on top. Now, mobile ads are increasingly becoming popular because of social media. An estimate of 15 billion dollars to be invested in mobile advertising in the next few years. If you haven’t considered mobile advertising yet, now is the time to do so.

Knowing the recent and future digital marketing trends is vital to digital marketing. You wouldn’t want to your investments to be wasted. Once you know these trends, make sure that you have a solid plan and execute them effectively. Test these strategies first to prevent any complications. Along with the trends, planning and testing can also help you succeed in the digital marketing world.

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Maximizing Your Digital Market Budget

Posted by on Jul 13, 2016

Maximizing your Digital Market BudgetWith the recent popularity of digital devices and a majority of the population living within the World Wide Web, digital marketing has become an effective way of showcasing products or services to the general public’s eye. This strategy have been proven to yield promising results. However, most of the digital marketers out there are on a tight budget.  Making the most out of the available funds is important for anyone who wish to succeed in the business. This article aims to give you some tips on how to maximize your investments.

CRO is the way to go

Conversion rate tracking and analytics have reformed the way marketers present their products. They provide various information about your website that can ultimately help your business. To ensure success, it is extremely important to determine which part of your website works and which area needs improvement. There are a lot of CRO tools available on the internet that provides you with quality data, and you don’t even have to spend a dime. There are also others that requires a small amount. However, with the right CRO tool, that small investment will go a long way.

Utilize Cost-Efficient Digital Channels

Before formulating a marketing strategy, it is important to identify which digital channel works best for your business. Choosing the wrong channel can deter your business’ growth instead of boosting it.  If you are in a budget, it is essential to find a suitable channel that is both cheap and effective. Basic content, search campaigns, and targeted GDN banners are some examples, that, when used correctly, generates a powerful digital presence. Just remember, each channel is different and looking at each of them the same way is a mistake. Do your own research, know the strengths and weaknesses of each channel and determine if they fit your company well.

Be Updated with the Trends

Digital marketing trends change constantly. Be well informed of these changes so that you don’t end up investing on a trend that no longer spark public interest. Doing so, is like throwing your money away. Stay connected and be in the know. New trends can help you create new ideas on how to present your products. Making your presentation according to the latest trends will definitely attract a lot of audiences.  You may sometimes need to invest a little extra but it will be worth it because your products will surely be noticed.

Revise and reinvent your available resources.

Take a look at the resources that you already have and think of ways on how you can use them again for future campaigns. A good example is cutting small segments of a talk show and uploading them on the internet as an Ad campaign for the show itself. Another is taking a digital image of a billboard ad and reusing it as a banner for a website. Reusing old materials creatively is always a good way to save money.

Tweaking your digital market investments requires patience, diligence, and determination. One has to be creative and resourceful to make a budget work. Don’t be hasty in making decisions and weigh each one carefully. And if you play your cards right, all this hard work will be worth it in the long run.

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Tips on Choosing the Best Analytics Software for Digital Marketing

Posted by on Jul 6, 2016

tips on choosing the best analytics tool for digital marketingIt is important to be able to analyse data in order to improve your marketing business. With the expected investment over analytics reaching up to 11 percent of the total budget, Analytics software is becoming an important tool for any digital marketer. There are countless analytics software available in the market today. And, with reports of digital marketing analytics that doesn’t translate into actual results, it is difficult to determine which of these is the best. This article aims to help you choose the best software suitable for your business and to ensure that you get usable results.

Try the Free Demo

Trying out the free demo is a good way of getting a feel about the software. Take a spin and explore its features. Doing so, you can make sure that everything works, not just as a program, but for you and your business as well. This way, you can determine if that software is for you before buying it, or save yourself from having bad investments.

Consider Your Marketing Channel

Before choosing an analytics software, first take into account the size and number of your marketing channel. If you plan on expanding, it is important to be able to monitor all of them in a single platform. Make sure that the software you are buying can keep track of multiple channels at the same time. Having one software analysing all of your channels simultaneously will definitely save you money and time.

Customer-based Results

The software that you are about to choose should also be able to track specific customer behaviour and not just give you general data. Tracking customer behaviour lets you have an understanding on how your users interact with and experience your webpage. By having individual information, you can either change elements that are preventing visitors from converting, or applying features that gives you the most conversion.

User-friendly Interface

Having a software that is complicated and takes time for you to master its feature can be a liability rather than a help. Gather comments, reviews, or feedback on a software that you are interested in before committing. As mentioned above, if a software company offers free demo, utilize it and have a feel of their product. If you are working with a group, have them do a test run on the software and gather feedback from them, instead.

System Integration Capabilities

Lastly, do not forget to check out if a software can be integrated with other systems. If you are using other CRM systems, having a software that can’t be integrated will definitely create trouble. A software can still make a mess in your business despite having all of the qualities stated above and more, simply because it won’t cooperate with your existing tools or systems.

The huge amount of analytics tool available worldwide is both a good and a bad thing. On one hand, you have an infinite number to choose from, but on the other, it is challenging to pick out the best for you and your company. However, by keeping the core elements in mind, you will be able to quickly browse through the list and find the one that is perfect for your needs.

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